RFID industry leaders and end users from various sectors to explore the latest advancements and applications of RFID technology at the Auburn RFID Lab Conference.
Norcross, GA – April 17, 2025 – FineLine Technologies, a leading provider of RFID integrated tags, labels, and packaging, recently attended the 2025 RFID Conference and Source Tagging Workshop at Auburn University’s RFID Lab. This informative event, held from April 8th to April 10th in Auburn, AL, brought together RFID industry leaders and end users from various sectors to explore the latest advancements and applications of RFID technology.
At the conference, key speakers including President and CEO of Walmart U.S., Vice President of Standards and Technology at GS1, and Vice President of Store Operations at Nordstrom shared valuable insights on the importance of RFID technology, covering proven improvements and new use cases.
Key Highlights:
- RFID Implementation Success: Speakers and panelists discussed RFID implementation journeys, sharing how they achieved measurable benefits and identifying additional business challenges to solve, including digitalization and globally unique serialization.
- Collaborative Industry Effort: A major discussion point was the importance of collaboration across the RFID industry. When the industry works together and follows common standards, RFID solutions can be deployed more efficiently as new use cases continue to grow across.
- Technological Innovations on Display: FineLine had the opportunity to experience cutting-edge RFID technology during a self-guided tour of the lab, featuring drone demos, 3D mapping, and the integration of RFID with VR technology for enhanced scanning accuracy.
The event also celebrated the Auburn RFID Lab’s 20th anniversary, marking two successful decades of advancing RFID technology and supporting business applications.
FineLine was proud to participate in this key industry event and is excited about the continued growth of RFID solutions, which are bringing more transparency, efficiency, and sustainability to businesses worldwide. For more information or to discuss how FineLine can support your RFID needs, please contact us.
About FineLine
FineLine Technologies provides barcode and RFID-integrated labels, tags, packaging and secure credentials to enhance supply chains, omnichannel fulfillment, POS, access control, and consumer engagement. FineLine produces and delivers billions of tickets and labels annually through its network of global print hubs to companies in industries around the world in less than five days on average.
With a network of more than 80,000 registered suppliers, customers benefit from fast and easy online order placement, immediate tracking, and valuable analytics for even the most complex business logistics. Learn more at finelinetech.com.
Contact:
Marketing Communications
marketing@finelinetech.com
+1 800 500 8687