The Memorial Tournament presented by Nationwide, Stark RFID, and FineLine Technologies takes fan experience to the next level
The Memorial Tournament is first U.S. golf tournament to be completely RFID enabled!
NORCROSS, GA – The management team for the Memorial Tournament presented by Nationwide partnered with Stark RFID and FineLine Technologies to create a comprehensive event experience for fans at the recently held 2017 Memorial Tournament. With new RFID enabled badges, stickers, car hang tags and passes supporting their “It’s more than a badge” campaign, the Tournament, Stark and FineLine accomplished an effective operation from production to on-site credential reading. This partnership was a perfect fit, with Stark RFID spearheading the customized event management RFID solution and FineLine providing the credentials. FineLine was selected because of their flexibility in incorporating RFID into different formats – badges, tickets, and stickers – as well as their superior quality control, ability to manage data, and adherence to very precise packaging requirements.
This is the first U.S. golf tournament to be completely RFID enabled. Using RFID enabled badges the Memorial Tournament organizers desired to take the patron experience to the “next level”. Faster admissions at the various entry points, with tighter access control for the flexibility to easily determine level of access and make changes on the spot were made possible. Tournament organizers also wanted to understand more about their patrons, to personalize the fan experience. For example, the Golden Bear Club displayed a fan’s name on a screen as they entered, and then again on a delayed timer when they visited the bar to order food or beverage items.
The Memorial Tournament offers a range of access and experiences for patrons, which required four different formats of credentials: weekly badges, daily badges (weekly badge in a daily format), volunteer tickets, and daily practice round stickers. Across these formats there were 49 different copies with varying graphics and access requirements. FineLine utilized a variety of materials, digital printing, lamination, and foiling. As well as two types of UHF RFID tags, to provide visually appealing credentials for Memorial Tournament patrons. Credentials were sequentially numbered with no missing pieces and packed in specific bundles, trays, and cartons.
Working with Stark RFID and the Memorial Tournament, FineLine met the high visual standards for credentials that the Tournament requires, while incorporating the RFID technology that enabled Stark RFID’s innovative solutions for access control and attendee engagement.
About the Memorial Tournament presented by Nationwide
The Memorial Tournament presented by Nationwide is held annually at Muirfield Village Golf Club in Dublin, Ohio, a suburb of Columbus. The Tournament, founded and hosted by Jack Nicklaus, is conducted each year with three goals in mind: to honor the memory of individuals living and deceased who have distinguished themselves in the game of golf; to showcase the world’s best golfers competing on one of the most challenging venues in the world for the enjoyment of spectators; and to benefit many Greater Columbus Charities in alliance with the Nicklaus Children’s Healthcare Foundation, Nationwide Children’s Hospital and numerous other local organizations. For more information, visit www.thememorialtournament.com or call 614-889-6700.
About Stark RFID
Stark RFID shows clients what their business is doing in real time — the interaction of customers, people, processes, products and services. RFID tickets, credentials and wristbands provide clients valuable business intelligence with no disruption or inconvenience to patrons. Stark RFID integrated the enterprise-level RFID software and hardware solution for the College Football Hall of Fame, which automates data collection and increases the personalization of engagement points with guests, increasing the value to and enjoyment of college football fans. Learn more at www.starkrfid.com.
Having worked closely with Terry previously, I am confident he will make a significant contribution to the progress of FineLine in the European market. His knowledge will be of tremendous value, as we continue to expand our solutions-based business.Steven Davidson
NORCROSS, Ga. FineLine Technologies has appointed RFID subject matter expert, Terry Kemp to the position of Director – Variable Data Solutions, EMEA.
Kemp will report to Steven Davidson, VP EMEA Region with direct responsibilities for growing FineLine’s RFID and variable data tagging solutions and strategy within the European retail community.
Based at the FineLine facility in Bergen Op Zoom, The Netherlands, Kemp will work very closely with our European customers to deliver quality RFID and service bureau products at the same speed and dependability offered worldwide. Terry’s understanding and specific knowledge of the European retail sector is extensive based on his tenure, commercial acumen, and management role at companies such as Trenstar (10years), Enso Detego and SML (6 years).
Steven Davidson, Vice President,EMEA, added, “Having worked closely with Terry previously, I am confident he will make a significant contribution to the progress of FineLine in the European market. His knowledge will be of tremendous value, as we continue to expand our solutions- based business.”
“Steven has tremendous experience in this field and understands very well the unique needs of European retailers. We are excited to have a professional of his caliber join our management team.”George Hoffman
NORCROSS,GA – FineLine Technologies announced the hiring of industry veteran, Steven Davidson, as its new Commercial Director -EMEA.
“FineLine has experienced tremendous growth, in the U.S. over the past 5 years and with the recent opening of our facility in the Netherlands, we are committed to providing European retailers with the same best-in-class 36-hour service and analytic reporting” says Chairman and CEO George Hoffman. “Steven has tremendous experience in this field and understands very well the unique needs of European retailers. We are excited to have a professional of his caliber join our management team.”
Davidson has over 25 years’ experience servicing the needs of global apparel retailers. He has held senior management positions at Braiform, Checkpoint Systems and most recently was the Chief Commercial Officer at SML.
As Commercial Director for Europe, Steven will report directly to the CEO and Chairman, he will be responsible for developing sales and marketing strategies and will work closely with FineLine’s global operations teams to deliver highly efficient and cost effective supply chain price ticketing and RFID tagging solutions to the European retail community.
NORCROSS, GA – The FASTtrak Mobile app for iPhone and Android smartphones is now available on the app and play stores. FineLine continues its commitment to helping our customers and their vendors improve visibility into their retail ticketing supply chain. For years, our customers have enjoyed the ease of use, visibility, and analytics available via FASTtrak, our online smart technology platform. Retailers and vendors can now enjoy these benefits from their mobile devices or when they are away from their desks.
Key Functionality includes worldwide order tracking, complete view of order status, geo-mapping and delivery tracking information real time via hyperlink to the shipping vendor’s website. Service Summary Analytics with powerful insight, including order summary, top ship to countries and products, print facility overviews, average order size and received at vendor metrics.
FineLine’s IT Department has utilized the same strict security protocol in developing the new app. All application requests and transactions are routed through FineLine’s secure servers with sessions logging out due to inactivity.
Only users with a valid FASTtrak username and password have access to FASTtrak Mobile. Once you’re logged in, you will only have access to those transactions associated with your account. FineLine Technologies is sensitive to your privacy and does not import, or read your personal contact list. FASTtrak Mobile supports English and Simplified Chinese.
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