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FineLine News

2017 News

TicketMaster, Stark RFID and FineLine Technologies team up to revolutionize the fan experience at the new Mercedes-Benz Stadium

Norcross, Ga. – The Arthur M. Blank Family of Businesses in partnership with TicketMaster commissioned Stark RFID and FineLine Technologies to roll out a secure access ticketing program for the inaugural season at the Mercedes-Benz Stadium. The badges are designed to delight fans and address the complex data requirements involved in managing tens of thousands of patrons at large venues.

The brand-new Mercedes-Benz Stadium is designed with functionality and flexibility in mind. Home of the Atlanta Falcons and Atlanta United FC professional sporting teams, the stadium’s seating capacity can be expanded to up to 75,000 with the anticipation of hosting national and international sporting tournaments.

FineLine Technologies produced over 20,000 seasonal tickets for suites and club level seating for the Atlanta Falcons and Atlanta United FC fans.  Designed and constructed based on the strictest requirements for security, aesthetic appeal and durability, badges are CR80, credit card sized and are NFC and UHF enabled. FineLine is one of a few providers able to meet this requirement and seasonal delivery deadlines. Working with Stark RFID and the Mercedes Benz stadium management, FineLine met the high visual standards for credentials, while incorporating the RFID technology that enabled Stark RFID’s innovative solutions for access control and attendee engagement.

Stark and FineLine, secure credentials leaders in the event management industry are credited with helping to “raise the fan-experience bar” at Clemson University stadium and mega golf tournaments such as The Memorial.  These events typically involve complex encoding scheme because of the variable data management and multiple SKUs needed to represent various levels of access.  Stadia management is at the forefront of providing secure credentials at events. Badges, credentials, V.I.P Passes, club access and seating assignments are the most affordable way to take events to the next level! Printed on a wide array of substrates, these passes are meant to be reusable, durable and secure.

Together, FineLine and Stark produced, quality checked and shipped the new Atlanta Falcons badges to V.I.P and other high-profile season ticket holders within two weeks. Well before the start of the NFL season, to the delight of many of the recipients. With a firm commitment to partnering with event organizers and stadia management, FineLine and Stark RFID are revolutionizing how fans experience events through secure credentials including badges, wrist bands, parking passes and more.

About Stark RFID

Stark RFID is a single-source RFID application developer and technology integrator based in Greenville, SC. The company markets its customized integrations of software and RFID hardware in a range of markets, including event management, industrial goods, consumer goods, and medical devices and pharmaceuticals. These enterprise-level RFID solutions combine automatic data capture consulting with RFID application development and hardware to improve productivity, inventory control, and customer service. For more information, visit www.starkrfid.com.

About Mercedes Benz & Ticketmaster

The Mercedes-Benz Stadium, part of the Arthur Blank’s Family of Businesses, is a multi-purpose retractable roof stadium that serves as the home of the Atlanta Falcons of the National Football League and the Atlanta United FC of Major League Soccer. Ticketmaster Entertainment, Inc. is an American ticket sale (primary ticket outlet) and distribution company based in West Hollywood, California, with operations in many countries around the world.

About FineLine Technologies

FineLine Technologies provides branded, barcoded, and RFID integrated labels, tags, and badges for supply chain, omni-channel fulfillment, POS, access control, and consumer engagement needs. FineLine produces billions of tickets annually, processing data quickly and securely print high-quality graphics and scannable bar codes, encodes UHF and HF RFID, and delivers globally within average six business days.  FineLine offers online order placement, tracking, and analytics to help customers manage their business. Learn more at www.finelinetech.com.

 

FineLine Technologies has acquired R.E.R. International

We welcome RER’s great customer base to the FineLine family, many of these vendors already work with FineLine, and we know they will all enjoy the extensive benefits and capabilities offered by FineLine

George Hoffman

CEO/Chairman, FineLine Technologies

NORCROSS, Ga.FineLine Technologies Inc., the industry’s fastest supplier of retail ticketing, RFID , and barcode labeling, has acquired R.E.R. International, a manufacturer of tags and labels.

The acquisition provides R.E.R. customers with the benefits of FineLine’s global production hubs in the USA and China.

“We welcome R.E.R.’s great customer base to the FineLine family,” says FineLine’s CEO/Chairman George Hoffman. “Many of R.E.R’s customers already work with FineLine, and we know they will all enjoy the extensive benefits and capabilities that we offer. For example, China-based customers now have access to in-country services that will save them both time and shipping costs. Overall, R.E.R. customers can expect supply chain improvements with minimal changes to their business operations.”

As part of the acquisition, R.E.R. has moved its headquarters from Forrest Hills, N.Y. to FineLine’s headquarters in Norcross, Ga. All of R.E.R.’s business is now conducted under the FineLine brand.

Patent Issued to FineLine Technologies for RFID Tag Quality Measuring and Tracking

Performance of RFID tags can be impacted by a variety of factors at different stages in the supply chain such as the use of non-approved inlays, physical damage or improper encoding processes.

George Hoffman

CEO/Chairman, Fineline Technologies

NORCROSS, Ga. – FineLine Technologies is pleased to announce that the United States Patent Office (USPTO) has issued Patent number US 9,652,733 B2 to FineLine Technologies for Systems and Methods for Measuring and Tracking Radio-Frequency Identification Tags.

The patent includes the systems and methods of input for various types of RFID (Radio Frequency Identification) data, such as chip and inlay type, scan location, encoding scheme, and payload. It also measures and tracks the data of different users at various points throughout a supply chain, and stores it in a database.  The data can then be analyzed to determine defects in RFID tag quality and help prevent or minimize costly reticketing further down the supply chain.

“A variety of factors can affect RFID tag performance at different stages in the supply chain,” says George Hoffman, CEO/chairman, FineLine Technologies. “Examples include the use of non-approved inlays, physical damage and improper encoding processes.”

The technology is currently deployed in FineLine’s QCTrak™ application.  QCTrak collects, assesses, tracks and reports on RFID tag quality throughout the supply chain.  As a ready-made compliance tool, QCTrak is configurable to each industry’s needs and can be cost effectively and easily implemented.  QCTrak™ Mobile software uses existing smart devices with the addition of a UHF reader to scan, collect, inform and relay metrics to the Cloud. QCTrak™ Cloud aggregates this information and provides comprehensive analytical reports to help supply chain owners quickly identify potential tagging problems as product moves through the supply chain.

Retailers and their suppliers utilizing RFID can verify the correct encoding of Electronic Product Code (EPC), RFID tag selection, and tag readability by program for compliant labeling. The software is configured to user responsibilities.  At the factory, a user can identify the correct EPC encoding and tag for different retailers’ programs and be alerted to errors with on-screen notifications so they can remedy issues prior to shipment.  At the DC, retailers can confirm RFID tagging compliance across vendors providing different merchandise types. At the compliance office, vendor-submitted RFID tags can be quality checked for approval.  Because the tag data from scans is stored, results can be compared across vendor, DC, Store and HQ scans.

In other supply chains, such as event ticketing where the use of NFC is increasing, encoding schemes are very complex and can include far more data than a standard EPC such as: barcode number, ticket number, asset number, UID (Unique Identifier) and TID (unique tag ID). Early detection of RFID tag quality issues in these cases is critical to successful deployment since it may prevent patron admission or adversely impact the fan experience.

About FineLine Technologies

FineLine Technologies provides customizable branded, barcoded and RFID integrated labels, tags and badges for supply chain, omni-channel fulfillment, POS, access control and consumer engagement needs.  FineLine produces billions of tickets annually, processing data quickly and securely, printing high-quality graphics and scannable barcodes, encoding UHF and HF RFID, with global delivery within six business days, and online tracking, order detail, and analytics to help our customers manage their business. Learn more at: http://www.finelinetech.com/

The Memorial Tournament presented by Nationwide, Stark RFID, and FineLine Technologies takes fan experience to the next level

The Memorial Tournament is first U.S. golf tournament to be completely RFID enabled!

NORCROSS, GA – The management team for the Memorial Tournament presented by Nationwide partnered with Stark RFID and FineLine Technologies to create a comprehensive event experience for fans at the recently held 2017 Memorial Tournament. With new RFID enabled badges, stickers, car hang tags and passes supporting their “It’s more than a badge” campaign, the Tournament, Stark and FineLine accomplished an effective operation from production to on-site credential reading.  This partnership was a perfect fit, with Stark RFID spearheading the customized event management RFID solution and FineLine providing the credentials.  FineLine was selected because of their flexibility in incorporating RFID into different formats – badges, tickets, and stickers – as well as their superior quality control, ability to manage data, and adherence to very precise packaging requirements.

This is the first U.S. golf tournament to be completely RFID enabled.  Using RFID enabled badges the Memorial Tournament organizers desired to take the patron experience to the “next level”. Faster admissions at the various entry points, with tighter access control for the flexibility to easily determine level of access and make changes on the spot were made possible. Tournament organizers also wanted to understand more about their patrons, to personalize the fan experience. For example, the Golden Bear Club displayed a fan’s name on a screen as they entered, and then again on a delayed timer when they visited the bar to order food or beverage items.

The Memorial Tournament offers a range of access and experiences for patrons, which required four different formats of credentials: weekly badges, daily badges (weekly badge in a daily format), volunteer tickets, and daily practice round stickers. Across these formats there were 49 different copies with varying graphics and access requirements.  FineLine utilized a variety of materials, digital printing, lamination, and foiling. As well as two types of UHF RFID tags, to provide visually appealing credentials for Memorial Tournament patrons.  Credentials were sequentially numbered with no missing pieces and packed in specific bundles, trays, and cartons.

Working with Stark RFID and the Memorial Tournament, FineLine met the high visual standards for credentials that the Tournament requires, while incorporating the RFID technology that enabled Stark RFID’s innovative solutions for access control and attendee engagement.

 

About the Memorial Tournament presented by Nationwide

The Memorial Tournament presented by Nationwide is held annually at Muirfield Village Golf Club in Dublin, Ohio, a suburb of Columbus. The Tournament, founded and hosted by Jack Nicklaus, is conducted each year with three goals in mind: to honor the memory of individuals living and deceased who have distinguished themselves in the game of golf; to showcase the world’s best golfers competing on one of the most challenging venues in the world for the enjoyment of spectators; and to benefit many Greater Columbus Charities in alliance with the Nicklaus Children’s Healthcare Foundation, Nationwide Children’s Hospital and numerous other local organizations. For more information, visit www.thememorialtournament.com or call 614-889-6700.

 

About Stark RFID

Stark RFID shows clients what their business is doing in real time — the interaction of customers, people, processes, products and services. RFID tickets, credentials and wristbands provide clients valuable business intelligence with no disruption or inconvenience to patrons. Stark RFID integrated the enterprise-level RFID software and hardware solution for the College Football Hall of Fame, which automates data collection and increases the personalization of engagement points with guests, increasing the value to and enjoyment of college football fans. Learn more at www.starkrfid.com.

 

FineLine Technologies hires RFID SME,Terry Kemp as Director – Variable Data Solutions, EMEA

Having worked closely with Terry previously, I am confident he will make a significant contribution to the progress of FineLine in the European market. His knowledge will be of tremendous value, as we continue to expand our solutions-based business.

Steven Davidson

Vice President, EMEA Region

NORCROSS, Ga. FineLine Technologies has appointed RFID subject matter expert, Terry Kemp to the position of Director – Variable Data Solutions, EMEA.

Kemp will report to Steven Davidson, VP EMEA Region with direct responsibilities for growing FineLine’s RFID and variable data tagging solutions and strategy within the European retail community.

Based at the FineLine facility in Bergen Op Zoom, The Netherlands, Kemp will work very closely with our European customers to deliver quality RFID and service bureau products at the same speed and dependability offered worldwide. Terry’s understanding and specific knowledge of the European retail sector is extensive based on his tenure, commercial acumen, and management role at companies such as Trenstar (10years), Enso Detego and SML (6 years).

Steven Davidson, Vice President,EMEA, added, “Having worked closely with Terry previously, I am confident he will make a significant contribution to the progress of FineLine in the European market.  His knowledge will be of tremendous value, as we continue to expand our solutions- based business.”

Welcome, Terry!

FineLine Technologies Welcomes Steven Davidson as Commercial Director – EMEA

“Steven has tremendous experience in this field and understands very well the unique needs of European retailers. We are excited to have a professional of his caliber join our management team.”

George Hoffman

Chairman and CEO

NORCROSS,GA – FineLine Technologies announced the hiring of industry veteran, Steven Davidson, as its new Commercial Director -EMEA.

“FineLine has experienced tremendous growth, in the U.S. over the past 5 years and with the recent opening of our facility in the Netherlands, we are committed to providing European retailers with the same best-in-class 36-hour service and analytic reporting” says Chairman and CEO George Hoffman. “Steven has tremendous experience in this field and understands very well the unique needs of European retailers. We are excited to have a professional of his caliber join our management team.”

Davidson has over 25 years’ experience servicing the needs of global apparel retailers. He has held senior management positions at Braiform, Checkpoint Systems and most recently was the Chief Commercial Officer at SML.

As Commercial Director for Europe, Steven will report directly to the CEO and Chairman, he will be responsible for developing sales and marketing strategies and will work closely with FineLine’s global operations teams to deliver highly efficient and cost effective supply chain price ticketing and RFID tagging solutions to the European retail community.

 

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Download the FASTtrak Mobile User Guide

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NORCROSS, GA – The FASTtrak Mobile app for iPhone and Android smartphones is now available on the app and play stores. FineLine continues its commitment to helping our customers and their vendors improve visibility into their retail ticketing supply chain. For years, our customers have enjoyed the ease of use, visibility, and analytics available via FASTtrak, our online smart technology platform. Retailers and vendors can now enjoy these benefits from their mobile devices or when they are away from their desks.

Key Functionality includes worldwide order tracking, complete view of order status, geo-mapping and delivery tracking information real time via hyperlink to the shipping vendor’s website. Service Summary Analytics with powerful insight, including order summary, top ship to countries and products, print facility overviews, average order size and received at vendor metrics.

FineLine’s IT Department has utilized the same strict security protocol in developing the new app.  All application requests and transactions are routed through FineLine’s secure servers with sessions logging out due to inactivity.

Only users with a valid FASTtrak username and password have access to FASTtrak Mobile. Once you’re logged in, you will only have access to those transactions associated with your account. FineLine Technologies is sensitive to your privacy and does not import, or read your personal contact list. FASTtrak Mobile supports English and Simplified Chinese.

2016 News

FineLinetech.nl Goes Live!

Norcross, GA (December 7, 2016) – FineLine Technologies is pleased to announce the launch of our new multi-language, European website – www.finelinetech.nl. As an integral part of the European expansion plan, FineLine is now operational at our Netherlands location....

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RFID: A game changer in the arena industry

FineLine Technologies, Inc., a leading provider of barcode ticketing solutions for retailers and vendors worldwide, along with Stark RFID, an enterprise-level RFID integrator of customized software and RFID hardware are pleased to contribute the article “RFID: A game...

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FineLine Technologies Launches Distributive Print Program

NORCROSS, Ga.—October 11, 2016—FineLine Technologies, a leading supplier of branded, barcoded and RFID integrated labels and tags, has introduced its Distributive Print program for retailers and their supply chain partners. Distributive Print enables retailers and...

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FASTtrak Mobile – FASTtrak on the Go!

NORCROSS, GA.— September 19, 2016. FineLine Technologies has released our latest innovative solution to provide technology and service to our retailers and vendors. Our customers love FASTtrak, the online ordering portal that provides account insight, visibility and...

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FineLineTech.ca Goes Live

Norcross, GA (July 12, 2016) – FineLine Technologies is pleased to announce the launch of our new bilingual Canadian website:  finelinetech.ca. As an integral part of the acquisition of SourceID, the two companies are now represented under one brand. Michael Lands,...

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Hamrick’s Partners with FineLine Technologies

Norcross, GA (May 2016) – FineLine Technologies, Inc., is pleased to partner with Hamrick’s. Prior to partnering with FineLine, Hamrick’s printed their tickets in house.  As an approved supplier of all Hamrick’s retail tickets and labels, Hamrick’s has realized faster...

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Tuesday Morning Partners with FineLine Technologies

Norcross, GA (April 2016) – FineLine Technologies, Inc., is pleased to partner with national retail chain Tuesday Morning.  Tuesday Morning has approved FineLine as the ticket and label supplier for their preticketed products. Tuesday Morning transitioned printing...

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FineLine Technologies Contributes Article to RVCF Newsletter

FineLine Technologies, Inc., a leading provider of barcode ticketing solutions for retailers and vendors worldwide, is pleased to contribute the article “QA in RFID ticketing” to the RVCF January newsletter http://www.rvcf.com/blogpost/1149227/236461/Quality-in-RFID....

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Belk Partners with FineLine Technologies

Norcross, GA (January 2016) – FineLine Technologies, Inc., a leading provider of barcode ticketing solutions for retailers and vendors worldwide, is pleased to partner with Belk, the nation’s largest family owned and operated department store company.  Belk has...

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Target Partners with FineLine Technologies

Norcross, GA (January 2016) – FineLine Technologies, Inc., a leading provider of barcode ticketing solutions for retailers and vendors worldwide, is pleased to partner with Target.  Target has approved FineLine as a National Brand RFID ticket and label supplier for...

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