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Our Team

With an emphasis on outstanding service, technology and performance, FineLine has built a ticketing model that has outshined the competition. Along the way, the company has gone from a small team with 50 clients to a global powerhouse with 20,000 customers strong and growing. Read more about FineLine’s story here.

George Hoffman
Chairman/CEO

George is a top industry executive with over 30 years of experience servicing global apparel retailers and brands. He has held senior management positions throughout his career including President of Paxar Americas (NYSE: PXR), a provider of tags and labels to the apparel industry.
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Following the acquisition of Paxar, he assumed the position of VP of Innovation for the Retail Branding and Information Solutions Division of Avery Dennison (NYS: AVY). He has a significant and proven track record of inventing, developing, and bringing to market a wide array of innovative solutions for the industry. He now uses that experience to continue the history of growth and innovation at FineLine Technologies.
 George received his B.S. in Management Engineering and MBA from Renselaer Polytechnic Institute in Troy, NY, as well as a CPA and CMA and is a member of the AICPA and NCCPA. George is married with four children. He enjoys playing golf and fishing in his free time.

David Antonini
Chief Financial Officer

David has over 20 years of experience working for manufacturing companies across a wide range of industries most recently working as the CFO for a printing and flexible packaging company prior to joining FineLine.
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He also has significant experience working with private equity partners having done so in various capacities with two different portfolio companies.

David earned his BA in Accounting from Lakeland College and his MBA from the University of Wisconsin – Oshkosh. He is married and has two sons.  In his free time he enjoys golfing, fishing and watching college sports.

Brian Kohrman
Chief Technology Officer

Brian brings 20+ years of experience in enterprise software design and global infrastructure planning to keep FineLine in front of the competition as a technology innovator.  He leads the strategic planning for all information technology initiatives to deliver forward-thinking products and services for our customers.
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Over his career, Brian has been directly involved in leading the successful delivery of a wide range of technology projects, with a focus to improve the scalability, security and stability of systems.  His industry experience enables FineLine to quickly and efficiently evaluate and deploy new technologies.

Brian received his B.S. degree in Computer Science from the University of Georgia.  He is married with two children and his outside interests include tennis and spending time with his family.

Bret Baker
Vice President of Sales & Marketing

Bret is the Vice President of Sales & Marketing for Fineline Technologies.  Bret joined the company in 2015.  Prior to joining Fineline, Bret held senior management positions with national brands such as Reebok, Russell Athletic and most recently as the Vice President of Sales for the Thomasville, Broyhill and Lane brands in the United States.
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Bret brings the experience of our customers in-house.  His insight into the daily challenges our customers face helps ensure that the solutions FineLine designs and executes improve our customers’ experience and optimize their supply chain operation.

Bret received his Bachelor of Business Administration in Marketing from the University of Georgia.  He is married and has two sons.  He enjoys restoring vintage motorcycles, travel and college sports.

Grace Kwok
Vice President, APAC Region

Grace has been Vice President of FineLine APAC since 2012. Prior to joining Fineline, Grace spent over 19 years with Avery Dennison Corporation. Her experience included general management of all functions, new market and business development, sales and marketing in Asia.
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Grace’s role at FineLine is to create and execute profitable growth strategies through innovation, commercial development and manufacturing and operational execution supporting primarily the global retail and apparel industries in Asia.

Grace received a Bachelor of Science degree from Ottawa University and a Masters Degree in International Management from the Royal Melbourne Institute of Technology in Melbourne Australia. Her interests include spending time with family and friends, Tai Chi, hiking, natural therapy and philosophy.

Rebecca Zhang
Director of Global Operations

Rebecca graduated from the Beijing Second Foreign Language Institute prior to  achieving her MBA from the University of Georgiain 2003,  and joined FineLine shortly thereafter. Originally from China, Rebecca moved to the U.S. for her MBA and then moved back to Hong Kong to open FineLine’s first facility in Asia. Rebecca successfully managed the introduction into the Asian market.
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As of 2006, Rebecca has managed the company’s production facility in Atlanta, leading major technology and facility upgrades. She is a key member of the management team and is responsible for all phases of the production process. Her management skills are an important reason for FineLine’s ability to provide fast turnaround and outstanding quality to its customers.

She is married and has one son. Her hobbies include reading, jogging and hiking.

Steven Davidson
Vice President, EMEA Region

Steven joined FineLine in March 2017, as the Commercial Director – EMEA. In order to more effectively grow our business in Europe, Steven has been promoted to Vice President of the EMEA Region and will take on additional responsibilities that include all operations in Europe. Prior to joining FineLine Steven held senior management positions at Braiform, Checkpoint Systems and most recently as Chief Commercial Officer at SML.
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Having partnered with several top US and European retailers, as well as managed Asia business operations in Hong Kong for 4 years, Steven brings an extensive global viewpoint of the retail and supply chain sectors.

Steven resides in Surrey, UK with his wife and 2 sons. In his spare time, he enjoys watching and participating in all sports and traveling.

Kevin Garrison
Director of Innovation

Kevin leads FineLine’s Research and Development efforts. He has been at FineLine since 2000 and prior to that spent eight years at Bar Code Systems in Atlanta and Mexico. Kevin’s experience has included virtually all phases of the company’s business including production, IT and sales.
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Kevin’s current role at FineLine is to continually evaluate and streamline the company’s operations and its product line through technology, software development and practical problem solving. Kevin has been instrumental in the development of successful customer solutions Color Sync for color to size ticketing and FASTtrak, the company’s web based order management system.

Kevin graduated from Rollins College with a degree in Psychology. He is married and has two children. His outside interests include writing and recording music, playing golf and cooking.

To learn more about how we can provide fast, accurate retail tickets to you or to arrange a demo.

USA

Tel: +1 800.500.8687
+1 678.969.0835
Fax:+1 678.969.9201
Accounting Fax:
+1 678-990-7466
(Secure Line)

 

Email: support@finelinetech.com

HQ Address:
3145 Medlock Bridge Road
Norcross, GA 30071

Europe

Tel: +31 (0) 8800 89600

Email: support@finelinetech.nl

Address:
Canadaweg 11,
4661 Pz Halsteren
The Netherlands

Asia

Tel: 852.2156.9788
Fax: 852.2156.9166

Email: support@finelinetech.com.hk

Address:
Flat G, 3/F,
Wang Kwong Industrial Building,
No. 45
Hung To Road, Kwun Tong,
Kowloon, Hong Kong

Canada

Quebec Tel:
+1 800.268.7195 
Fax: +1 514.747.2396

Email: support@finelinetech.com

Address:
5600 rue Cypihot,
Saint-Laurent, QC H4S 1V7

Ontario Tel:
1 800.465.1890
Fax: +1 905.632.2935

Email: support@finelinetech.com

Address:
1440 Graham’s Lane,
Unit #2 Burlington,
ON L7S 1W3

Copyright © 2008 – 2017 FineLine Technologies Inc.  All Rights Reserved

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